Background:
Principal Teachers is a supply teaching agency who, at the time, covered a small area and operated from a home-office in rural North Yorkshire employing just two part-time staff.
The Challenge:
Uncomfortable with their old-fashioned, home-made logo, they realised they needed to smarten up their branding and create a more professional look if the company was to grow.
The Solution:
Recommended by an associate marketer, I went along to meet PT and we hit it off straight away.
This was very important because the service I offer is a very collaborative one and relationships with clients are at the heart of what I do. Talking on a personal level helps me to get to know the people I’m working for, get inside their heads and understand what they want to achieve.
Their new logo and brochure very quickly helped the business move forward and gain a highly professional reputation. The company is now the leader in the area. They have two offices, in Catterick and York covering all of North Yorkshire and beyond, and the business continues to grow on a daily basis.
