Swimming is my thing, so when I was approached by a swim coach to design a logo for both her pool and swim school for kids, I was delighted.
Coach Claire has an endless pool at her home. For those of you that don’t know, an endless pool is one of those small pools with a motor in it, so you swim against the current, and you can swim endlessly, or into infinity – hence the name for her business.
I was given an open brief, but told it had to include purple. Using hand script lettering – a speciality of mine, I created a set of logos for both sides of the business, that reflect swimming into infinity.
Claire said: “When setting up a new business there is so much to think about. Thanks to Andrea Hall, choosing our logo designs was a simple process. It was the attention to detail that we loved the most, not just art work which we think is amazing but the attention to our needs and personalities shone through in her designs. I wouldn’t go anywhere else for my design work now.”