Start Up. Corporate Identity
About to leave the police force and launch his own consultancy business, the client needed a brand that reflected his professional approach and unique skill set.
When he first approached me, Iain felt uncertain about how to go about the branding for his new business.
1131 was his collar number in the police force and his colleagues nicknamed him Squirrel – a play on his surname Sirrell. Both of these elements held meaning for the client, but he was unsure whether to include them in his branding or go for something completely different.
When we discussed his requirements, I felt that embracing these personal details would give his brand authenticity and provide an interesting talking point. The squirrel icon is memorable but professional, and the blue is a nod to the police, reflecting the serious nature of his work.